TotalKPI vs Supermetrics: Visualize, Don't Just Export
| Feature | TotalKPI | Supermetrics |
|---|---|---|
| Built-in Visualization | Yes - interactive time-series charts | No - exports to spreadsheets/BI tools |
| Overlay Metrics on Same Chart | Yes - automatic 0-100% normalization | Not applicable - no built-in charts |
| Automatic Correlation Detection | Pearson correlation on every combined view | Not available |
| CSV & Spreadsheet Import | Yes - auto-detect dates, currencies, formats | Exports to Google Sheets, Excel, BigQuery |
| Pre-built Marketing Connectors | Any JSON API + Stripe integration | 100+ marketing platform connectors |
| Inbound Webhooks | Yes - JSON template mapping | No |
| Trend Projections | 5 methods (linear, moving avg, Holt, log, CAGR) | Not available |
| Starting Price | $9/month | $29/month (Essential) |
TotalKPI Pricing
From $9/mo (Starter) to $19/mo (Growth). 14-day free trial, no credit card required.
Supermetrics Pricing
From $29/mo (Essential) to $239/mo (Enterprise). 14-day free trial available.
The Two-Tool Problem
Supermetrics is a data pipeline tool. It pulls data from 100+ marketing platforms and pushes it into Google Sheets, Excel, BigQuery, or Looker Studio. It's excellent at what it does.
But here's the problem: Supermetrics gives you raw data, not insights. After the data lands in your spreadsheet, you still need to build charts, normalize different scales, and manually look for correlations. That's a second tool and a second workflow.
One Tool Instead of Two
TotalKPI pulls data from APIs and visualizes it in the same tool. Connect a JSON API endpoint, import a CSV, or push data via webhook, and you're looking at interactive charts immediately.
Built-in Overlay Charts
Put marketing spend next to revenue next to traffic on the same chart. Automatic 0-100% normalization makes different scales directly comparable.
Automatic Correlation
Every combined view calculates the Pearson correlation coefficient. You see which marketing metrics actually correlate with revenue without building pivot tables.
No Spreadsheet Middleman
For startup founders who want to understand what drives their numbers, TotalKPI skips the export-to-spreadsheet step entirely. Your simple KPI dashboard shows the patterns directly.
When Supermetrics Makes More Sense
If you're a data team running complex queries in BigQuery or building custom Looker Studio reports from 50+ marketing sources, Supermetrics' deep connector library and data warehouse integrations are hard to beat.
The Core Difference
Supermetrics moves data. TotalKPI shows you what your data means. If you need a simple KPI dashboard that visualizes metrics and finds correlations, TotalKPI does it in one place.
For a more detailed editorial comparison, read our full blog post on Supermetrics alternatives.